Though technological innovation can, on many occasions, be the key to commercial success, the right ingredients must be in place to achieve it. In sketching out the outline for a specialized academic project in product development entrepreneurship between two university departments (engineering and administration), Simon Grondin and Maxime Laporte (respectively students in mechanical engineering and marketing at the Université de Sherbrooke) wanted to offer students from both departments a tangible experience in the mechanisms which can lead to commercial success. Launched this fall, this North American-unique, pedagogical program will last five terms. During that time, multidisciplinary teams will carry out their projects all the way to the final commercialization stages and even to the launch of an enterprise. Currently involving 36 students, the project's distinguishing mark is that it repeats itself over time, thereby enabling new groups of students to appreciate the benefits of a multifunctional experience in product development.