The combination of regional economic effervescence, retaining young people in the area and the effective integration of immigrants, this sums up in a few words the tour de force that FormAction has successfully carried out in the Lower Laurentian region. With at its helm a highly dynamic young woman from the Gaspé Peninsula, an Egyptian devoted to equitable relations and a Cameroonian with a passion for sustainable development, all studying at the Université du Québec à Rimouski, FormAction has set itself apart by being a multi-ethnic cooperative of student-workers. The organization, which specializes in project coordination and development consulting, is extremely innovative in that it has demonstrated to the region’s other enterprises that, in the context of economic globalization, multi-ethnicity is the best direction to take to capture new markets. And FormAction can already appreciate its success. Thanks to contracts in the Magdelan Islands, the Saguenay, the Lower Laurantian region and the Gaspé Peninsula, the surprisingly heterogeneous enterprise has aroused the interest of numerous people from various regions. In fact, FormAction has designed a meeting-workshop which has enabled it to heighten awareness, among company managers and the region’s leaders, of the importance of young people and multi-ethnicity in increasing the competitiveness of local businesses.